Our Process
From a spark of inspiration to the joy of unboxing, here is how we bring our toys to life.
Concept
We brainstorm toy ideas, study trends, and listen to Muslim families to spot needs. Our engineers and designers sketch options, then refine or drop what's below our bar.
Prototyping
We build a first working sample to see how the toy looks and plays. Parents and kids try it, and we refine the size, feel, and details until it's fun, clear, and sturdy.
Testing
We run safety checks for choking, sharp edges, small parts and stress durability. Materials are screened for heavy metals, phthalates, and lead to meet global toy rules.
Manufacturing
We source quality wood and craft every piece child-safe and finished with non-toxic, water-based finishes. We check quality from cutting to assembly to final inspection.
